What’s an Organization Without Organized Employees? Here are the 3 Platforms Our Marketing Team Uses Daily
By GENNA JOUDREY
I get it; every company operates differently. Each organization has several factors that come into play when deciding which technology platforms best fit their team. For our own Marketing team at DCG, we have found that our project management skills have sharpened, and overall productivity has increased by using Airtable, ClickUp, and Buffer. Our company works with Microsoft partners, but regardless of the industry, we feel that these three platforms can provide value for your team. However, if you are a Microsoft partner, the applications listed below can directly integrate with most Microsoft products.
Airtable is a collaboration platform that is currently serving 80,000 companies worldwide. In my own words, this is a service that operates like a smart spreadsheet and is completely customizable for your business. You can create an online chart for anything and everything. Our Marketing team uses Airtable specifically for managing our blog and social media schedules, but the options within this platform are endless.
On their website, they have a list of all of the templates they provide to get started on your organization journey. These range from Project Tracker to Pet Medical History to Employee Boarding. I wasn’t kidding when I said they have something for everyone! Some well-known corporations who have found success with Airtable include Expedia, BuzzFeed, JetBlue, TIME, and Carnival.
They added a new platform within Airtable called Airtable Universe. This is a space where a community of creators can share their projects with the world. For example, if a company wants to showcase how their Sales team uses Airtable to manage their clients, they can publish their workflow so that any user can implement it into their own workspace. All three of the founders have an extensive background in the Technology space, so it makes sense as to why it’s so powerful!
ClickUp is a cloud-based collaboration and project management tool that can be used by businesses of all sizes. Our Marketing team uses this software for task assignments and statuses. Our Marketing Manager will typically schedule each team member’s tasks each week, and then we will go in and mark the status of each task. This streamlines project management and gets the entire team on the same page.
ClickUp’s main goal is to keep all apps in one space. You can add Kanban Boards, Gantt charts, calendars, documents, and reminders to keep all of your work in one spot. Teams can combine process management, task management, and time management seamlessly. Leadership can create OKRs, or objectives and key results, so employees can easily stay on track of quarterly goals.
The best thing about ClickUp, in my opinion, is that you can integrate with several different tools you probably already use. When it comes to Microsoft products specifically, you can sync your platform with Outlook, OneDrive, and Teams. The top five companies that are known to be ClickUp customers are Google, Airbnb, Nike, Netflix, and Uber. You can say this technology is properly vetted!
Buffer helps our team with all things social media! Whether you are in Marketing or Management, you can truly build your audience and grow your brand. Buffer allows you to plan, collaborate, and publish “thumb-stopping” content, as they like to say while driving meaningful engagement.
The three main areas within Buffer are: Publish, Reply, and Analyze. You can completely automate your social media efforts so that you can focus on other matters. Buffer supports the planning and publishing of content for Instagram, Facebook, Twitter, Pinterest, and LinkedIn. All your posts are organized into one simple dashboard where you can also view analytics. You can measure your performance across all channels, track key engagement metrics, analyze stories and hashtags, and know whether you are reaching your target audience.
Buffer’s Resources can be super helpful when trying to come up with new ideas for social media. Recent topics include “The Best Instagram Stories of 2019,” “Brand Secrets for Standing Out in a Crowded World,” and “Inside the Facebook Ads of Your Competitors.” Several popular companies, such as the Denver Broncos, Business Insider, and Fortune, utilize Buffer’s software. You can read their case studies here.
Whether or not you are a Microsoft partner, these three platforms can help you keep your team in line. In our busy workdays, there is so much going on that it can be difficult moving between tasks. Airtable, ClickUp, and Buffer make it easier for teams to stay connected and organized, and if you use Microsoft products, good news, there is most likely an integration on one of these platforms!