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Are your Professional Services Competitors Already Using Dynamics 365?

by Laura Brewer
14 minutes read

What differentiates your business and puts you ahead of your competition? Is it your customer service, product quality or business relationships? No matter what puts you ahead, the changing business world forces business owners to always be on the lookout for ways to continue improving. One way to boost your competitive advantage is through implementing a Customer Relationship Management software (such as Dynamics 365) that provides your organization with connected operations, flexible deployment, streamlined processes, enhanced customer service, improved sales, marketing capabilities and better handling for projects and scheduling. A CRM (Customer Relationship Management) solution is the answer for most organizations that are looking for a way to improve and keep their business moving forward.

An effective CRM implementation can streamline your business processes, increase visibility and efficiency, and provide support throughout your organization.

Fast-moving, forward-thinking firms are already using digital technology to their advantage to advance and enhance their business processes, however not all businesses are. Are you one of the businesses that still hasn’t made the step towards Dynamics 365? Is your business being set back behind your competitors? Don’t wait until it’s too late. Dynamics 365 has all the tools you need for that extra business boost. 

How can Microsoft Dynamics 365 give me a business advantage?

No company can invest in everything, nor be the best in everything. It’s remarkably important to focus on the areas you choose to specialize in; be certain those areas matter to customers, will grow your business and that you can create or extend competitive advantages in those areas. Implementing Dynamics 365 gives advantages to both large and small-scale businesses and keeps you ahead of the competition. Dynamics 365 provides customers with a modern and familiar experience with built-in insights, intelligence, and workflow. They also use a common data model and consistent application platform to ensure consistency, interoperability, and extensibility.

Understand your customers in a completely new way

One of the prime benefits of implementing Dynamics 365 is obtaining better customer satisfaction. Dynamics 365 brings together all your customer data in one unified platform and gives you a complete 360-degree view of your customers. You can use pre-built KPIs to better understand the customer journey with real-time updates. You also get the ability to personalize the customer experience and measure what does and does not work in customer relationships.

With Dynamics 365 you can record, track and report all activities and transactions. This allows your business to have up-to-date and readily available information whenever and wherever you need it.

Increase customer revenues  

By using an effective strategy for your business, you will greatly increase sales and revenue of your company. Using the data collected, you have the ability to more effectively publicize and improve marketing campaigns. With the help of Dynamics 365 for Marketing, you can ensure that your product promotions reach your target audience along with new customers, therefore effectively increasing your customer revenue. 

Better internal communication  

Following a strategy and using Dynamics 365 helps in building up better communication within the company. The sharing of customer data between different departments enables more collaboration within the team. This is better than functioning alone, as it will help in increasing the company’s profitability and providing better service to customers and decreasing customer turnaround. 

Optimize sales and marketing  

With the help of Marketing for Dynamics 365, you will be able to understand your customer needs and behavior, thereby allowing you to identify the correct time to market products to your customers. Dynamics 365 will also give you an idea about the most profitable customer groups and by using this information you will be able to target similar prospective groups at the right time. In this way, you will be able to optimize your marketing resources efficiently. You can also be ensured that you don’t waste your time on less profitable customer groups. 

Dynamics 365 enables sales teams to significantly shorten the sales cycle by accelerating the conversion of prospects to customers. The solution empowers them to maximize customer relationships to identify growth opportunities and increase revenue. 


There is no additional cost of training different people for different systems. Plus, the monthly subscriptions make it easier to change the cost based on usage. Dynamics 365 eliminates the need to manage your own data center and servers, which can lead to significant savings giving you more money to spend on other business needs. 

Microsoft Dynamics 365 is a cloud-based solution that combines both CRM and ERP capabilities into one seamless application. It removes traditional barriers and brings together all your unconnected systems including: 

  • Marketing 
  • Sales 
  • Customer Service 
  • Field Service
  • Operations 
  • Finance 
  • Office 365 
  • Azure 
  • Business Intelligence 

Dynamics 365 modular licensing model means that users don’t have to be stuck with apps they don’t use. Instead, businesses can select the apps they need and build a tailored solution that best fits their needs. This allows businesses to save money and keep ahead of the competition. 

Increases productivity 

Dynamics 365 makes employees more productive and efficient because they have access to both the insights they need to make the best decisions and the tools they need to do their work. By combining the front office and the back office in a single end-to-end system and additional apps into one, cloud-based experience on a common data model, you have a people-centric platform that makes employees’ daily work easier. 

Business Intelligence 

Dynamics 365 gives you access to Real-Time Insights with Built-In Predictive Analytics. Power BI, Cortana Intelligence and Azure Machine Learning are all embedded, so you have access to predictive insights, advice, and actionable next steps. 

Rolling together all your processes into one solution isn’t just convenient, it can help you learn more about your business.  

Dynamics 365 comes with Microsoft’s AI-infused business intelligence tool Power BI. Bringing near-limitless reporting and analytical power to your business data with dashboards that are integrated with Dynamics 365 apps. Power BI allows you to get all the insight you need from within one interface by giving you cohesive, actionable feedback, making predictions about new opportunities and visualizing your data in new ways.

All in all, Microsoft Dynamics 365 provides great potential to streamline line-of-business and allows increasing agility for companies and reducing costs. 

Would you like to know more? Contact us and we would be happy to give you a demonstration on how Microsoft Dynamics 365 gives you a competitive advantage that allows you to improve productivity, give better customer service, and cut costs. 

Your business demands the tools to disrupt the market and become an industry leader. Dynamic Consultants Group explores what you can do to help your company move from where it is and get it to where it needs to be.

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