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I don’t think it’s a secret that content marketing makes a major impact when it comes to running a successful business. What exactly is content marketing, you say? It is a digital marketing strategy where companies create their brand’s content for an ideal consumer profile. The goal is to use the material to drive organic website traffic, increase qualified lead generations and empower your sales team to close more deals at a faster pace.   A big mistake marketers and founders make...

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Today, it seems that marketing automation and customer relationship management systems are the same since both handle contacts, leads, accounts, and companies. With all this feature parity, how do you know which system is right for your team? Well, let’s take a look at what the differences between the sales and marketing roles are since many companies struggle with defining these roles. I believe that marketing and specifically the outbound teams, who need marketing automation the most, should be focused on getting the right message to the right...

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Campaigns and Quick Campaigns Microsoft Dynamics 365 allows you to create Campaign records that help you organize your efforts for marketing projects over time. Campaigns are also designed to provide insight on investment for each campaign. They allow you to track the campaign spend and response so you know exactly how effective your marketing efforts are. The campaign record gives you a place to keep track of any activities that are involved in a campaign,...

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