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It’s no surprise that the Microsoft Dynamics 365 Release Wave 2 Plan enhances artificial intelligence capabilities across all platforms to assist organizations with the acceleration of their business in several ways. Not only is AI being integrated into all applications, but mixed reality is improving employee productivity as well. Microsoft also mentioned that this plan will focus on availability in more regions, meaningful conversations, and enhanced privacy. The key investment areas that Microsoft has been...

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Today, it seems that marketing automation and customer relationship management systems are the same since both handle contacts, leads, accounts, and companies. With all this feature parity, how do you know which system is right for your team? Well, let’s take a look at what the differences between the sales and marketing roles are since many companies struggle with defining these roles. I believe that marketing and specifically the outbound teams, who need marketing automation the most, should be focused on getting the right message to the right...

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Microsoft recently released an overview of the new features that will be available to Dynamics 365 for Marketing in October 2018. The new release reveals several capabilities to Marketing that will deliver inclusive proficiencies to generate leads for the sales team. The simplistic drag-and-drop design tools for creating and running multi-channel campaigns are designed to enhance marketing efforts. As many business owners (small, medium or large) can attest, marketing is a major factor in their...

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