Microsoft PartnersSubscription Success for Microsoft Partners

Genna Joudrey Genna Joudrey4 months ago4 min

Remember our recent blog post that explains how customers should always come first? Today, I am going to expand on that ideology and show you how to turn your customers into lifetime subscribers of your services. Once you’ve established a great relationship with them, it is up to you to maintain your strong rapport.  Microsoft has shared three ways that partners can set themselves up for subscription success with their customers, and I am going to list them below.  

An Eye-Opening Study 

The Temkin Group, a leading customer experience (CX) firm, proved that relationships with customers should be one of your core focuses as a business… no surprise there. Loyal customers are five times as likely to repurchase, five times as likely to forgive, four times as likely to refer, and seven times as likely to try a new offering. Now that’s something to think aboutWhen existing clients purchase a service on a regular basis, the recurring revenue provides companies the ability to project future revenue more precisely. Microsoft states that 89% of companies are adopting SaaS in their portfolio of offerings and are moving away from the traditional singlet-transaction reseller model. Why? Customers are seeking consistent value and “everything-as-a-service. 

Three Ways Companies Find Success with Subscription Models 

  1. Build subscription services around your best products. Microsoft recommends that a good starting point is to examine the highest-value opportunities. Take a moment to reflect on what your “best customers” look like. Take a step back and study your business capabilities, products, and processes. Which offerings are the most successful? Which areas need more attention? The most successful subscription services are wrapped around a core technology that is already being offered. It’s not about starting over, but it’s more about improving what you’ve already created. Professional subscription services built around data hosting, software, and infrastructure can help Microsoft partners increase the value offered to their best clients. 
  2. Leverage consumption analytics to add more value. As I mentioned above, subscription business models succeed when an organization can deliver real value. One way to increase the amount of value you are offering as a Microsoft partner is to drive the consumption of your product or service. If a customer isn’t fully invested in your services, they won’t feel the need to renew their subscription. Through effective onboarding, you can remind your customers of the value you will bring to the table. This will help you keep your current clients rather than focus on bringing in new clients. Acquiring a new customer can cost five times more than retaining an existing one, so it makes sense to pay attention to the people who are already looking to you for help. 
  3. Deliver consistent experiences. One thing to consider when moving to a subscription business model is that you will probably end up communicating with your customers more frequently. This is an opportunity for you to increase overall customer loyalty and boost their perception of what you offer. Creating consistent experiences will help you achieve the goal of keeping your customers happy. Through careful planning, discussion, and training of employees, you should be able to deliver the highest level of value to your clients.  

The Prescription for Success 

Thanks to technology, businesses can reach customers and gain accurate insights in several new ways. By offering a subscription model that considers the three points listed above, you will be on your way to successYou cannot go wrong by offering your highest-value products and delivering exceptional experiences to your clients 

Thanks to technology, businesses can reach customers and gain accurate insights in several new ways. By offering a subscription model that considers the three points listed above, you will be on your way to successYou cannot go wrong by offering your highest-value products and delivering exceptional experiences to your clients.

If you have any additional questions about being a Microsoft partner, we recommend reviewing our previous blogs that provide tips on best practices. You can also contact our team of Developers, Solution Architects, and Consultants to request more information on our services!  

Genna Joudrey

Genna Joudrey

Genna is a Partner Content Creator with a creative eye and strong attention to detail. Genna has a business-related bachelor's degree from the University of Central Florida and a total of four years of experience in Marketing. Her daily responsibilities include content creation across all Social Media platforms, blog publishing, and studying engagement analytics. Genna is drawn to Social Media because she loves helping businesses grow and truly believes that Digital Marketing is the new Sales.

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