HomeTagMarketing Automation Archives - Dynamic Consultants Group - Blog

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If you haven’t heard the news, Salesforce officially named Microsoft Azure as its public cloud provider for their Marketing Cloud. The corporation feels that the integration between Salesforce Sales, Service Cloud, and Microsoft Teams will help customers scale and boost employee productivity. “In a world where every company is becoming a digital company, we want to enable every customer and partner to build experiences on our leading platforms,” said Satya Nadella, CEO of Microsoft. “By...

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Many people have reached out and asked about better ways to manage their marketing automation efforts in ClickDimensions. The following is a compilation of the 5 best practices that all ClickDimensions stakeholders should be thinking about on a regular basis. 1. Creating Great HTML for email marketing takes more than just knowing the code It’s important to never create HTML as complex as you would for a webpage when designing your email content. This is due...

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Today, it seems that marketing automation and customer relationship management systems are the same since both handle contacts, leads, accounts, and companies. With all this feature parity, how do you know which system is right for your team? Well, let’s take a look at what the differences between the sales and marketing roles are since many companies struggle with defining these roles. I believe that marketing and specifically the outbound teams, who need marketing automation the most, should be focused on getting the right message to the right...

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Microsoft recently released an overview of the new features that will be available to Dynamics 365 for Marketing in October 2018. The new release reveals several capabilities to Marketing that will deliver inclusive proficiencies to generate leads for the sales team. The simplistic drag-and-drop design tools for creating and running multi-channel campaigns are designed to enhance marketing efforts. As many business owners (small, medium or large) can attest, marketing is a major factor in their...

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The integration between Microsoft Dynamics 365 and ClickDimensions provides a wide variety of marketing tools that can be used as powerful assets for any company. Using ClickDimensions under the ‘Web Content’ tab you have the ability to create forms, landing pages, surveys, subscription pages, and more. Landing pages are a goal-based web page that is designed to provide your audience with information about a specific topic or product. It is also where people first ‘land’...

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Campaigns and Quick Campaigns Microsoft Dynamics 365 allows you to create Campaign records that help you organize your efforts for marketing projects over time. Campaigns are also designed to provide insight on investment for each campaign. They allow you to track the campaign spend and response so you know exactly how effective your marketing efforts are. The campaign record gives you a place to keep track of any activities that are involved in a campaign,...

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