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Finding qualified leads is debatably the biggest challenge for Sales and Marketing teams. However, if we look at a typical marketing budget, there is rarely a line item for lead generation. While we know that this is an important goal for all Microsoft partners, how much of a company’s budget is spent on custom retention? This blog explains why customer retention should be your main focus when dealing with lead generation. Microsoft is the first...

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Most companies reach a point when it’s time to implement a Customer Relationship Management (CRM) system. When this time comes, you want your business to grow in the right direction. That means you want to have a strong, yet user-friendly CRM system. It can be difficult to decide. CRM is the fastest-growing type of business software because it’s a major asset to any company. As Dynamics 365 is closing the gap between Salesforce in the...

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Microsoft recently released an overview of the new features that will be available to Dynamics 365 for Marketing in October 2018. The new release reveals several capabilities to Marketing that will deliver inclusive proficiencies to generate leads for the sales team. The simplistic drag-and-drop design tools for creating and running multi-channel campaigns are designed to enhance marketing efforts. As many business owners (small, medium or large) can attest, marketing is a major factor in their...

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The integration between Microsoft Dynamics 365 and ClickDimensions provides a wide variety of marketing tools that can be used as powerful assets for any company. Using ClickDimensions under the ‘Web Content’ tab you have the ability to create forms, landing pages, surveys, subscription pages, and more. Landing pages are a goal-based web page that is designed to provide your audience with information about a specific topic or product. It is also where people first ‘land’...

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Campaigns and Quick Campaigns Microsoft Dynamics 365 allows you to create Campaign records that help you organize your efforts for marketing projects over time. Campaigns are also designed to provide insight on investment for each campaign. They allow you to track the campaign spend and response so you know exactly how effective your marketing efforts are. The campaign record gives you a place to keep track of any activities that are involved in a campaign,...

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