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Finding qualified leads is debatably the biggest challenge for Sales and Marketing teams. However, if we look at a typical marketing budget, there is rarely a line item for lead generation. While we know that this is an important goal for all Microsoft partners, how much of a company’s budget is spent on custom retention? This blog explains why customer retention should be your main focus when dealing with lead generation. Microsoft is the first...


I don’t think it’s a secret that content marketing makes a major impact when it comes to running a successful business. What exactly is content marketing, you say? It is a digital marketing strategy where companies create their brand’s content for an ideal consumer profile. The goal is to use the material to drive organic website traffic, increase qualified lead generations and empower your sales team to close more deals at a faster pace.   A big mistake marketers and founders make...


I get it; every company operates differently. Each organization has several factors that come into play when deciding which technology platforms best fit their team. For our own Marketing team at DCG, we have found that our project management skills have sharpened, and overall productivity has increased by using Airtable, ClickUp, and Buffer. Our company works with Microsoft partners, but regardless of the industry, we feel that these three platforms can provide value for your team. However, if you are a Microsoft partner, the applications listed below can directly integrate with most...


The integration between Microsoft Dynamics 365 and ClickDimensions provides a wide variety of marketing tools that can be used as powerful assets for any company. Using ClickDimensions under the ‘Web Content’ tab you have the ability to create forms, landing pages, surveys, subscription pages, and more. Landing pages are a goal-based web page that is designed to provide your audience with information about a specific topic or product. It is also where people first ‘land’...


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