What is the Formula?
Any content from case studies, to social media, to surveys and questionnaires, and how-to videos can be successful, depending on your audience. Are you curious as to what content is most successful? These three components are long-lasting trends that are proved to be for businesses.
1. Podcasts = Power
According to Edison research, podcast listeners are more willing to become followers on their favorite podcasters and social media pages. With that being said, podcast publication has increased and shows no signs of trailing off from that anytime soon. If you are looking for some inspiration check out Smart Partner Marketing.
2. Link it up
When writing and posting on your social media accounts, lead your readers to clicking on your links. Relevant content links to your social media items will increase shares, views, and will also help your inbound marketing SEO efforts.
3. Blogs are Back
This is something we recently have focused a lot of our attention on. Freshening up your blog content by creating an editorial calendar and following it is a major benefit. Releasing relevant, fun, and informative topics will help your system and strategy.
Tip: We use Airtable to create our blog editorial calendar and it is definitely recommended for those starting out AND for marketing gurus. Read our recent blog post that features Airtable, here!