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Boosting Sales and Streamlining Discounts Using Microsoft Business Central

by Power Learn Academy
7 minutes read

This blog was written by Power Learn Academy Apprentice and Business Central Functional Consultant Cade Severson. 

In this competitive business landscape, maximizing sales and offering attractive discounts are essential for staying ahead. With a powerful tool like Business Central, you can provide that value to your customers and have streamlined system processes at the same time. The trick is to create cash and carry customers and leverage discount groups effectively.  

Cash and carry customers streamline the sales process, enabling quick transactions that lead to increased sales, while discount groups allow you to tailor offerings to specific customer segments, enhancing customer satisfaction and loyalty. 

Here’s what you need to know about leveraging Business Central for discounts. 

Understanding Cash and Carry Customers

Cash and carry customers are a vital component of many businesses. These customers typically purchase goods directly, paying upfront, and taking the products with them immediately. This approach eliminates credit transactions and simplifies the sales process, benefiting both customers and businesses.

Creating Cash and Carry Customers

To create a cash and carry customer in Microsoft Business Central, follow these step-by-step instructions:  

  1. Navigate to the “Customers” module within Business Central.  
  2. Select “New” to create a new customer record.  
  3. Fill in the required fields, such as the customer’s name, contact information, and address. 
  4. Enable the “Cash and Carry” option, indicating that this customer follows the cash and carry approach. 
  5. Save the customer record, and you’re all set!  

By designating a customer as cash and carry, you streamline the sales process and reduce administrative overhead. Cash and carry customers can enjoy a seamless purchasing experience, and your business benefits from quicker transactions and improved cash flow.  

Best Practices for Cash and Carry Customers

Optimizing the sales processes involving cash and carry customers can significantly impact your business’s success. Here are some best practices to consider:

  • Ensure your inventory is well-organized and easily accessible to facilitate quick order fulfillment. 
  • Implement efficient point-of-sale (POS) systems or devices to expedite the checkout process. 
  • Train your staff to provide exceptional customer service to enhance the overall experience for cash and carry customers. 
  • Regularly monitor and analyze sales data to identify trends and adjust your inventory and pricing accordingly. 

Taking It a Step Further with Discount Groups

Now that you have created your cash and carry customers, you’re ready to create discount groups. Discount groups are an invaluable tool in Microsoft Business Central, allowing you to offer group-specific discounts to your customers. These groups can be based on various criteria, such as customer type, loyalty status, or product category. 

Creating and Managing Discount Groups

To create and manage discount groups in Business Central, follow these steps:

  1. Access the “Sales & Marketing” module within Business Central. 
  2. Navigate to the “Discount Groups” section and select “New” to create a new discount group. 
  3. Specify the group’s criteria, such as customer types, item categories, or specific customers. 
  4. Define the discount percentage or amount applicable to the group. 
  5. Save the discount group settings, and it will be ready for use. 

Utilizing Discount Groups

Once you have set up your discount groups, you can apply them to customers and items within Business Central. Here’s how:

  1. Open the customer or item record to which you want to apply a discount group. 
  2. Navigate to the “Prices & Discounts” section. 
  3. Assign the relevant discount group to the customer or item. 
  4. Save the record, and the discount group’s defined discounts will be automatically applied during transactions involving the customer or item.  

By utilizing discount groups effectively, you can ensure consistent and accurate discounts for specific customer segments or product categories. This targeted approach not only simplifies pricing but also helps drive sales and enhance customer satisfaction.  

Tips for Optimal Cash and Carry Customer and Discount Group Usage

To maximize the benefits of cash and carry customers and discount groups, consider the following tips:

  • Integrate cash and carry strategies into your business model: Align your operations, inventory management, and customer service to cater to cash and carry customers effectively.  
  • Monitor and adjust discount group performance: Regularly analyze sales data, customer feedback, and market trends to refine your discount group strategies and ensure they remain effective.  


Creating cash and carry customers and utilizing discount groups in Microsoft Business Central offers businesses a competitive edge. By following the step-by-step instructions provided and understanding the benefits, software consultants, business owners, and IT administrators can realize the full potential of these features. 

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