Client Relationship Management (CRM) and Enterprise Resource Planning (ERP) are two sides to one profitability chain. Both CRM and ERP’s main function is increasing overall profitability in a business. Successful organizations need these software’s to help clients drive key business tasks, make sharper and more rapid decisions, and ensure they make the most of their benefits and resources.
CRM and ERP can be integrated with others and coincide in some areas. However, their core functionalities are entirely different. As a result, it is most useful for companies to look at the two separately as stand-alone systems. This makes it easier to distinguish how CRM and ERP play a role in increasing productivity and sales growth.
Samantha Summers
Samantha is the Partner Marketing Manager at Dynamic Consultants Group. She has a bachelor’s and a master’s degree that are marketing communications related. She has been working in the Marketing field for 7 years now. Sam specializes in creating the content strategy for the marketing department, publishing blogs, planning and organizing all aspects of company events, conferences, and the overall marketing department’s day-to-day tasks. She is passionate about the tech community because of the constant innovation that occurs, especially in the Microsoft Partner Network.