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Educational Testing Service (ETS) is a non-profit educational measurement organization that advances the science of assessment to drive human progress through education. ETS is known for delivering fair and valid assessments across K–12, higher education, and professional contexts while maintaining rigorous research and quality standards.
Founded in 1947, it’s the largest private educational testing and assessment organization globally, administering more than 50 million exams annually in over 180 countries and operating at more than 9,000 locations.
With global development teams and a growing digital workforce, ETS needed a secure, flexible, and cost-optimized solution to provide Windows desktops to distributed users. They turned to Dynamic Consultants Group (DCG) to design, pilot, and deploy an Azure Virtual Desktop (AVD) solution that could scale across diverse user groups and business units.
DCG partnered with ETS in a phased approach, starting with discovery sessions to capture business requirements and assess the existing architecture, followed by the design of a scalable AVD architecture tailored to operational and security needs. Working closely with ETS stakeholders, DCG planned and executed the deployment, implementing and configuring the AVD environment to deliver long-term cost optimization and enterprise scalability.
Guided by the SPEAR framework, DCG structured ETS’s AVD transformation to drive clarity and strategic alignment:
Gathered baseline metrics to understand usage, needs, and operational gaps
Tracked process efficiencies, productivity gains, and provisioning speed
Applied systematic best practices to virtualization and management processes
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Built PowerShell scripts to automate VM deployments, scaling, and host pool updates
Prioritized deployment sequences, user group needs, and scaling criteria into a cohesive roadmap
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AVD was deployed for 200 users with no disruption and highly automated provisioning.
Autoscaling and shared desktops minimized Azure expenditure and operational overhead.
PowerShell automation accelerated VM and host pool setup.
60+ custom applications delivered securely to meet varied requirements.
Architecture built to support the ongoing migration of business units cost-effectively.
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